Brand Resources

Low-IP Media Kit

Official logos, colours, typography and usage guidelines. Everything here is the approved artwork — download it, do not recreate it.

Downloads · Usage guidance · Colours

Version 1.0 · 2 September 2026

Logo family

Four primary configurations

The stacked lockup is the primary. Each configuration also exists with the “Making Solutions” slogan, and in full colour, reversed white and single-colour black.

Stacked — the primary lockup
Stacked — the primary lockup
Horizontal
Horizontal
Stacked with slogan
Stacked with slogan
Horizontal with slogan
Horizontal with slogan

Symbol

The mark on its own

For avatars, favicons, watermarks and any small or square format. Below 16 px on screen — or 10 mm in stitch — the simplified symbol is the approved version: same geometry, fewer parts, so it does not collapse into mud.

Symbol
Symbol
Square
Square
Circle-safe
Circle-safe
Simplified — under 16 px
Simplified — under 16 px

Backgrounds

Light and dark

Full colour on white, cream and any tint lighter than about 25% ink coverage. On Midnight, brand blues, photography or anything darker, switch to the reversed white master. Never force the full-colour mark onto a dark ground — the hexagon stroke and wordmark lose contrast.

Full colour on white
Full colour on white
Full colour on Brand Cream
Full colour on Brand Cream
Reversed white on Midnight
Reversed white on Midnight
Single colour — Ink
Single colour — Ink

Making Solutions

The slogan

Custom artwork drawn in the same monoline system as the wordmark, at a lighter weight. In running text it is written Making Solutions in title case — the letterspaced all-caps form is the logo lockup only, and is never re-typed in a font.

Standalone slogan
Standalone slogan
Reversed on Midnight
Reversed on Midnight

Colour

Brand colours

Twelve values with print equivalents. Pantone numbers are the closest visual match calculated from the HEX — confirm against a physical guide before a spot run. Graphite and Cloud are derived supporting neutrals for documents and interfaces; they are not colours in the logo.

ColourHEXRGBCMYKPantoneGroup
Low-IP Sky
Wordmark, hexagon upper stroke, links
#5BB3D991, 179, 21758, 18, 0, 152915 CPrimary
Deep Blue
Hexagon lower stroke, slogan, UI accents
#2F86B847, 134, 18475, 27, 0, 287461 CPrimary
Midnight
Official dark ground
#16354D22, 53, 7771, 31, 0, 702965 CPrimary
Amber
Lightning highlight
#F9B417249, 180, 230, 28, 91, 21235 CSecondary
Signal Orange
Lightning base, the “A” glyph
#EE7623238, 118, 350, 50, 85, 7158 CSecondary
Ember Red
AI chip
#F04E23240, 78, 350, 68, 85, 61655 CAccent
Leaf Green
First document bar
#57B87A87, 184, 12253, 0, 34, 28353 CAccent
Ink
Body text, one-colour logo
#201E1D32, 30, 290, 6, 9, 87Black 6 CNeutral
Graphite
Secondary text, captions
#4A4A4A74, 74, 740, 0, 0, 71Cool Gray 11 CNeutral · derived
White
Primary light ground
#FFFFFF255, 255, 2550, 0, 0, 0Background
Brand Cream
Warm alternate light ground
#F5EAD8245, 234, 2160, 4, 12, 47499 CBackground
Cloud
Rules, table fills, dividers
#E8EDF1232, 237, 2414, 2, 0, 5656 CBackground · derived

Approved gradients

Two, and only on the full-colour master. Nothing else in the mark is graduated. Print vectors deliberately use flat brand colour instead so they separate cleanly on press — that is approved, and is not a colour change to the logo.

Hexagon#6EC0E4 → #2F86B8 · 180°
Lightning#F9B417 → #EE7623 · 180°

Typography

Type system

The wordmark and the slogan are custom vector artwork, not a typeface. They are never set in a font, never re-typed and never substituted — if you need them at a new size, scale the supplied vector.

Headings

Figtree Bold 700 / ExtraBold 800 · tracking −2%

Subheads

Figtree SemiBold 600 · tracking −1%

Body copy

Figtree Regular 400 · 15–17 px screen, 10–11 pt print · line-height 1.5

Data 0123456789

Figtree Regular with tabular figures

Figtree is the supporting typeface throughout — open licence (SIL OFL), free from Google Fonts. It carries the geometry of the wordmark into text without competing with it. Do not add a second display face.

Usage

Guidance

Clear space

X = one quarter of the hexagon height, on all four sides. Tight interface bars may use X/2. Nothing enters that space — no type, no rules, no photo edge, no other logo.

XXClear space diagram: the dashed boundary sits one X from the mark on all four sides

Minimum sizes

ConfigurationScreenPrint
Horizontal + slogan150 px38 mm
Horizontal120 px32 mm
Stacked + slogan110 px30 mm
Stacked (primary)90 px24 mm
Symbol24 px8 mm

Below 16 px on screen or 10 mm in stitch, use the simplified symbol.

Do not

×stretch or squash it
×skew it
×rotate it
×recolour it
×re-type the wordmark or slogan
×build new lockups
×add effects or shadows
×place it on low-contrast grounds
×crop the mark
×change internal spacing
×use screened tints of the colour mark
×rebuild it from scratch

Digital

Favicons, app icons & link previews

The simplified mark is used at 16–32 px; the complete symbol from 48 px upward. Open Graph cards are 1200×630 with the lockup inside the middle 80%, because X and LinkedIn crop compact layouts differently — the supplied files already account for that. The dark card is the default; it reads better in both light and dark feeds.

favicon.svg — simplified
favicon.svg — simplified
icon-192 — full symbol
icon-192 — full symbol
Apple touch icon
Apple touch icon
Maskable (Android)
Maskable (Android)
Open Graph card, dark
Open Graph 1200×630 — dark card, the default

Social

Profile & cover assets

Correctly sized for seven platforms, with the platform safe areas already respected.

LinkedIn profile
LinkedIn profile
Instagram profile
Instagram profile
X profile
X profile
Facebook profile
Facebook profile

Print

For press, cutters and embroidery

Send vector, not PNG. EPS and PDF are supplied for presses, sign cutters and embroidery digitising. They use flat brand colour rather than the two approved gradients so they separate cleanly and hold on any machine — deliberate and approved. If a vendor needs a raster fallback, the 300 dpi files are 4096 px wide.

Downloads

Asset library

One canonical file per asset. Vector first — the wordmark and slogan are outlined, so no font is needed and the files scale to any size.

Vector — SVG masters27 files

Web, and the source for any redraw. 27 configurations.

FileSize
LOWIP-horizontal-black.svg11 KBDownload
LOWIP-horizontal-fullcolor.svg12 KBDownload
LOWIP-horizontal-slogan-black.svg15 KBDownload
LOWIP-horizontal-slogan-fullcolor.svg16 KBDownload
LOWIP-horizontal-slogan-white.svg15 KBDownload
LOWIP-horizontal-white.svg11 KBDownload
LOWIP-icon-black.svg10 KBDownload
LOWIP-icon-circle-black.svg10 KBDownload
LOWIP-icon-circle-fullcolor.svg11 KBDownload
LOWIP-icon-circle-white.svg10 KBDownload
LOWIP-icon-fullcolor.svg10 KBDownload
LOWIP-icon-simplified-black.svg8 KBDownload
LOWIP-icon-simplified-fullcolor.svg9 KBDownload
LOWIP-icon-simplified-white.svg8 KBDownload
LOWIP-icon-square-black.svg10 KBDownload
LOWIP-icon-square-fullcolor.svg11 KBDownload
LOWIP-icon-square-white.svg10 KBDownload
LOWIP-icon-white.svg10 KBDownload
LOWIP-primary-black.svg11 KBDownload
LOWIP-primary-fullcolor.svg12 KBDownload
LOWIP-primary-white.svg11 KBDownload
LOWIP-slogan-black.svg11 KBDownload
LOWIP-slogan-fullcolor.svg11 KBDownload
LOWIP-slogan-white.svg11 KBDownload
LOWIP-stacked-slogan-black.svg15 KBDownload
LOWIP-stacked-slogan-fullcolor.svg16 KBDownload
LOWIP-stacked-slogan-white.svg15 KBDownload
Vector — EPS14 files

Legacy print, embroidery digitising, sign cutters.

FileSize
LOWIP-horizontal-fullcolor.eps5 KBDownload
LOWIP-horizontal-slogan-black.eps9 KBDownload
LOWIP-horizontal-slogan-fullcolor.eps9 KBDownload
LOWIP-horizontal-slogan-white.eps9 KBDownload
LOWIP-icon-black.eps3 KBDownload
LOWIP-icon-fullcolor.eps3 KBDownload
LOWIP-icon-simplified-black.eps1 KBDownload
LOWIP-icon-white.eps3 KBDownload
LOWIP-primary-black.eps5 KBDownload
LOWIP-primary-fullcolor.eps5 KBDownload
LOWIP-primary-white.eps5 KBDownload
LOWIP-slogan-fullcolor.eps4 KBDownload
LOWIP-stacked-slogan-fullcolor.eps9 KBDownload
LOWIP-stacked-slogan-white.eps9 KBDownload
Vector — PDF14 files

Place directly in Word, Pages, InDesign or Keynote.

FileSize
LOWIP-horizontal-fullcolor.pdf3 KBDownload
LOWIP-horizontal-slogan-black.pdf6 KBDownload
LOWIP-horizontal-slogan-fullcolor.pdf6 KBDownload
LOWIP-horizontal-slogan-white.pdf6 KBDownload
LOWIP-icon-black.pdf2 KBDownload
LOWIP-icon-fullcolor.pdf2 KBDownload
LOWIP-icon-simplified-black.pdf1 KBDownload
LOWIP-icon-white.pdf2 KBDownload
LOWIP-primary-black.pdf3 KBDownload
LOWIP-primary-fullcolor.pdf3 KBDownload
LOWIP-primary-white.pdf3 KBDownload
LOWIP-slogan-fullcolor.pdf3 KBDownload
LOWIP-stacked-slogan-fullcolor.pdf6 KBDownload
LOWIP-stacked-slogan-white.pdf5 KBDownload
Raster — PNG (transparent)28 files

sRGB with transparency, 256 px to 3000 px.

FileSize
LOWIP-horizontal-fullcolor-1024w.png52 KBDownload
LOWIP-horizontal-fullcolor-2048w.png112 KBDownload
LOWIP-horizontal-fullcolor-256w.png16 KBDownload
LOWIP-horizontal-fullcolor-512w.png28 KBDownload
LOWIP-horizontal-slogan-fullcolor-1024w.png66 KBDownload
LOWIP-horizontal-slogan-fullcolor-2048w.png142 KBDownload
LOWIP-horizontal-slogan-fullcolor-256w.png20 KBDownload
LOWIP-horizontal-slogan-fullcolor-3000w.png224 KBDownload
LOWIP-horizontal-slogan-fullcolor-512w.png35 KBDownload
LOWIP-horizontal-slogan-white-transparent-2048w.png112 KBDownload
LOWIP-icon-fullcolor-1024w.png104 KBDownload
LOWIP-icon-fullcolor-2048w.png249 KBDownload
LOWIP-icon-fullcolor-256w.png26 KBDownload
LOWIP-icon-fullcolor-3000w.png420 KBDownload
LOWIP-icon-fullcolor-512w.png48 KBDownload
LOWIP-icon-white-transparent-2048w.png210 KBDownload
LOWIP-primary-fullcolor-1024w.png131 KBDownload
LOWIP-primary-fullcolor-2048w.png312 KBDownload
LOWIP-primary-fullcolor-256w.png32 KBDownload
LOWIP-primary-fullcolor-512w.png61 KBDownload
LOWIP-primary-white-transparent-2048w.png263 KBDownload
LOWIP-slogan-fullcolor-1024w.png26 KBDownload
LOWIP-slogan-fullcolor-2048w.png49 KBDownload
LOWIP-slogan-fullcolor-512w.png15 KBDownload
LOWIP-stacked-slogan-fullcolor-1024w.png151 KBDownload
LOWIP-stacked-slogan-fullcolor-2048w.png357 KBDownload
LOWIP-stacked-slogan-fullcolor-512w.png70 KBDownload
LOWIP-stacked-slogan-white-transparent-2048w.png300 KBDownload
Raster — JPG12 files

Pre-composited on white, cream or Midnight for systems that reject transparency.

FileSize
LOWIP-horizontal-slogan-fullcolor-cream-1024w.jpg79 KBDownload
LOWIP-horizontal-slogan-fullcolor-white-2048w.jpg174 KBDownload
LOWIP-horizontal-slogan-white-midnight-1024w.jpg81 KBDownload
LOWIP-icon-fullcolor-cream-1024w.jpg128 KBDownload
LOWIP-icon-fullcolor-white-2048w.jpg296 KBDownload
LOWIP-icon-white-midnight-1024w.jpg126 KBDownload
LOWIP-primary-fullcolor-cream-1024w.jpg160 KBDownload
LOWIP-primary-fullcolor-white-2048w.jpg369 KBDownload
LOWIP-primary-white-midnight-1024w.jpg160 KBDownload
LOWIP-stacked-slogan-fullcolor-cream-1024w.jpg185 KBDownload
LOWIP-stacked-slogan-fullcolor-white-2048w.jpg424 KBDownload
LOWIP-stacked-slogan-white-midnight-1024w.jpg184 KBDownload
Print — PNG 300 dpi5 files

4096 px raster fallback where vector cannot be used.

FileSize
LOWIP-horizontal-slogan-fullcolor-4096w.png334 KBDownload
LOWIP-horizontal-slogan-white-4096w.png278 KBDownload
LOWIP-icon-fullcolor-4096w.png663 KBDownload
LOWIP-primary-fullcolor-4096w.png828 KBDownload
LOWIP-stacked-slogan-fullcolor-4096w.png941 KBDownload
Favicons & app icons17 files

Drop at the web root; the manifest is included.

FileSize
app-icon-light-1024×1024.png76 KBDownload
app-store-icon-1024×1024.png77 KBDownload
apple-touch-icon-180×180.png15 KBDownload
favicon-16×16.png6 KBDownload
favicon-32×32.png7 KBDownload
favicon-48×48.png8 KBDownload
favicon.svg9 KBDownload
icon-128×128.png13 KBDownload
icon-192×192.png17 KBDownload
icon-256×256.png21 KBDownload
icon-512×512.png39 KBDownload
icon-64×64.png9 KBDownload
icon-96×96.png11 KBDownload
icon-full-mark.svg11 KBDownload
icon-white-512×512.png28 KBDownload
maskable-icon-512×512.png30 KBDownload
site.webmanifest1 KBDownload
Open Graph cards5 files

1200 × 630 link previews, dark and light.

FileSize
LOWIP-og-dark-1200×630.jpg72 KBDownload
LOWIP-og-dark-1200×630.png59 KBDownload
LOWIP-og-dark-1600×840-retina.png83 KBDownload
LOWIP-og-light-1200×630.jpg72 KBDownload
LOWIP-og-light-1200×630.png60 KBDownload
Social profiles & covers18 files

Seven platforms, correctly sized.

FileSize
LOWIP-facebook-cover-1640×624.png78 KBDownload
LOWIP-facebook-profile-720×720.png48 KBDownload
LOWIP-google-cover-1200×630.png59 KBDownload
LOWIP-google-profile-720×720.png48 KBDownload
LOWIP-instagram-post-cream-1080×1080.png76 KBDownload
LOWIP-instagram-post-light-1080×1080.png77 KBDownload
LOWIP-instagram-profile-720×720.png48 KBDownload
LOWIP-instagram-story-1080×1920.png112 KBDownload
LOWIP-linkedin-banner-1584×396.png55 KBDownload
LOWIP-linkedin-profile-1024×1024.png72 KBDownload
LOWIP-linkedin-profile-400×400.png27 KBDownload
LOWIP-whatsapp-profile-640×640.png54 KBDownload
LOWIP-whatsapp-profile-light-640×640.png50 KBDownload
LOWIP-x-banner-1500×500.png64 KBDownload
LOWIP-x-profile-400×400.png27 KBDownload
LOWIP-x-profile-720×720.png48 KBDownload
LOWIP-youtube-banner-2560×1440.png113 KBDownload
LOWIP-youtube-profile-800×800.png68 KBDownload
Colour tokens2 files

Machine-readable palette for developers.

FileSize
brand-colors.json3 KBDownload
brand-tokens.css1 KBDownload

Editable Illustrator sources and internal corporate templates — letterhead, invoices, email signatures and presentation decks — are not published here. Ask us if you need them for a specific job.

Brand questions?

If a placement is not covered here, ask before improvising — the answer gets added to the guidelines.

Contact our team